R.Alexander Associates, Inc. National/International Environmental Consultation - Composting & Organics Recycling (RAA) is an environmental consulting company, specializing in composting and organics recycling. A leader in compost market research and development, as well as its expertise in product development, quality issues and end use. National/International Environmental Consultation - Composting & Organics Recycling
compost, composting, organics recycling, compost use, compost marketing, compost quality,  manure management, recycling, organic fertilizer, compost specifications, sludge management, wastewater, solid waste, management, agriculture

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The Practical Guide to Compost Marketing & Sales Training Manual

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JG Press / BioCycle


R.Alexander Associates, Inc. (RAA) is a National & International Environmental Consultation - Composting & Organics Recycling. Specializing in market research and development for organic recycled products. Contact us for more information.

Specializing in market research and development for organic recycled products.

GREEN INDUSTRY BASICS WORKSHOP AGENDA

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  1. Soil
    1. What is it?
      1. Definitions
      2. Soil functions
    1. Components
      1. Description
      2. Textural classes
      3. Soil qualities
    1. Formation
      1. Description and factors
      2. Soil profile
    1. Specifications
      1. General
      2. ASTM
      3. Characteristics of productive soils
    1. Organic matter and it’s benefits
      1. Soil organic matter
      2. Active vs. passive OM
      3. Role of SOM
        1. soil structure
        2. nutrients
        3. decomposition
    1. Soil health concept

     

  1. Plants
    1. General plant growth principles
      1. Photosynthesis
      2. Other related processes
      3. Carbon and nitrogen cycles
    1. Improving plant growth with compost
      1. Nutrients – requirements and fate
      2. Air – requirements
      3. Water - its movement and availability
      4. Effects of compaction
      5. Necessary properties of a plant growth media
      6. Facts about root growth
    1. Basics about major crop types and systems – understanding how and where compost fits
      1. Landscaping
      2. Wholesale nursery production
      3. Turf
      4. Agriculture
      5. Reclamation 

       

  1. Related products, their function (and how they relate to compost) 
    1. Compost
      1. Description
      2. Characteristics - quality aspects and typical ranges
      3. Benefits
    1. Other products – use purpose(s), use market(s), comparison to compost (pros vs. cons)
      1. Other soil amendments
        1. Peat
        2. Mushroom soil
        3. Bark / wood products
      2. Topdressing
      3. Fertilizers / nutrients
        1. Requirements and functions
        2. Availability and loss
      4. Growing media components
        1. Peat
        2. Bark
        3. Coir
        4. Perlite / vermiculite / styrofoam / sand, etc.
      5. Mulches
        1. Function vs. aesthetics
      6. Manure / sludges
      7. Lime
    1. General compost applications


    Baseline Technical Knowledge for Selling Compost

    Time

    Subject

    8:30 – 9:00

    Registration

    9:00 – 9:15

    Introduction

    9:15 – 10:15

    Soil

    (Definition, components, functions, formation and specifications)

    10:15 – 10:30

    Group exercise

    Characterizing soil

    (Textural analysis of attendees soil samples)

    10:30 – 10:45

    Break

    10:45 – 11:15

    Organic matter and it’s benefits

    11:15 – 12:30

    Plants

    (General plant growth principles and processes, improving plant growth with compost, basics about major crop types and systems)

    12:30 – 1:30

    Lunch

    1:30 – 2:00

    Compost characteristics

    2:00 – 3:15

    Understanding competing (or replacement) products

    (Other soil amendments, topdressing, fertilizer, lime, growing media components, mulches, manure and biosolids/sludges)

    3:15 – 3:45

    Group exercise

    Review actual competing product samples

    3:45 – 4:00

    Conclusion

     

compost, composting, organics recycling, compost use, compost marketing, compost quality,  manure management, recycling, organic fertilizer, compost specifications, sludge management, wastewater, solid waste, management, agriculture
 
R.Alexander Associates, Inc. (RAA) is an environmental consulting company, specializing in composting and organics recycling. A leader in compost market research and development, as well as its expertise in product development, quality issues and end use. R.Alexander Associates, Inc. (RAA) is an environmental consulting company, specializing in composting and organics recycling. A leader in compost market research and development, as well as its expertise in product development, quality issues and end use. SC Computers Web Site Design, Hosting and Optimization plus computers sales/service and interent access.