Staff and Group Training
Aside from individual and company training services, Ron Alexander (President of R. Alexander Associates, Inc.) provides group training and specialized workshops. He is an accomplished international speaker and trainer, providing unique insights and practical solutions, as well as technical, sales and marketing experience.
Compost Sales and Marketing Training Workshop: For several years, R. Alexander Associates, Inc. (RAA) has provided specialized organic recycled product sales and marketing training for its clients. RAA is now offering a complete 1-day Compost Sales and Marketing Training Workshop. The workshop was developed for training compost marketers and sales staff. The workshop will provide marketing insight and sales techniques for new, as well as experienced, sales staff. The instructor for the workshop is Ron Alexander, a veteran compost salesman and sales/marketing manager with over 40 years of experience in compost use and marketing. An example of the workshop agenda can be found here.*
The workshop is perfect for state, regional or national composting organizations to sponsor their members, or to use as an optional 'add on' workshop to their conferences or technical workshops. However, private companies and government entities may also use the course for specialized in-house staff training.
WORKSHOP TESTIMONIALS
A fantastically presented introduction to Compost Marketing & Sales
~ A Walker, Recycling & Green Waste Associate, Tree Fella plc
Excellent and well worth attending
~ Andrew Kent, Marketing & Sales Support Officer, ReMaDe Essex
Too short
~ D Van Der Vliet, Manager, Department Agriculture & Fisheries, Jersey
…This workshop helped us focus our business plan, and provided us real-world examples that we can apply to our situation (what to-do, and not-to-do).
~ Thomas E. Herlihy, Managing Director, RT Solutions
… This pragmatic workshop will definitely equip staff with the tools they need to move product in a more effective and knowledgeable manner.
~ Jennifer Kane, Denver Urban Gardens
Re-focusing our sales and marketing strategies was one of the many benefits I got out of attending the Compost Sales/Marketing Training Workshop…
~ Lachlan Jeffries, Managing Director, Jeffries Group
Package Deals are also available:
Compost Sales and Marketing Training Workshops can be offered along with The Practical Guide to Compost Marketing and Sales Training Manual (2nd Edition). Compost Sales and Marketing Training Workshop can also be offered along with one-on-one compost sales staff training.
Green Industry Basics: Understanding specific technical aspects of the ‘green industry’ is essential to the successful marketing of compost. This workshop was developed to provide composters and compost marketers with a basic technical understanding of soil and plant functions and explain how compost assists these functions - ‘WHY COMPOST IS SO GOOD FOR THE SOIL AND WHY IT HELPS PLANTS GROW’. The course also describes products that compete with compost, as well as the pros and cons of their usage, compared to compost. Without understanding the basics of the industries in which we sell, it is impossible to be productive in the sale of compost. This course provides these basics on an easy to understand and practical level. An example of the workshop agenda can be found here.
Course Instructor: Ron Alexander, an American horticulturist and veteran compost salesman and sales/marketing manager with over 40 years of experience in compost (and other organic recycled product) marketing and end use.
RAA also offers individualized company / organization and staff training in the subjects listed above, as well as a variety of others. Virtual options exist.