"So
often we get caught up in the production aspect of composting
we neglect the critical role of marketing & client satisfaction.
This workshop helped us focus our business plan, and provided
us real-world examples that we can apply to our situation
(what to-do, and not-to-do)."
~ Thomas E. Herlihy, Managing Director,
RT Solutions
"As
an industry struggling to establish it's place and name,
marketing and promotion are clearly areas where every composter
needs to focus. As a long time expert in the compost field,
Ron Alexander is making a great contribution toward that
end in the form of his Sales and Marketing Workshop. The
recent session in Las Vegas provided me with a strong sense
of the issues and opportunities for marketing compost. This
pragmatic workshop will definitely equip staff with the
tools they need to move product in a more effective and
knowledgeable manner."
~ Jennifer Kane, Denver Urban Gardens
"re-focusing
our sales and marketing strategies was one of the many benefits
I got out of attending the Compost Sales/Marketing Training
Workshop. Like many busy businesses we often get distracted
trying to sell compost to every market possible instead
of focusing our energy for a better result on 1 or 2 key
markets"
~ Lachlan Jeffries, Managing Director, Jeffries
Group